I'm writing and conducting a survey for a small New England coastal / touristy town to uncover some information on what drives year-round "vibrancy" - what mix of businesses, what individual business characteristics (goods or services sold, target market) and hopefully gather some ideas that might encourage other entrepreneurs to fill retail space downtown instead of on nearby transportation corridors.
These are vague and somewhat qualitative questions, but I was wondering if anyone has conducted a similar survey and gotten some good quantitative data. I'd be interested to see or read what you've done.
Also wondering what people's experience has been with door-to-door surveying - better to leave a multi-page questionairre, or come back later and ask in person? How about a URL for an online survey?