The choice between Wal-Mart and Mom and Pop is a recent predicament. If you didn't own the Mom and Pop store, you didn't think of it as a career. You worked there as a high school student or college student back for the summer or as a person who was consciously seeking part-time work, not to make a living. If you needed to make a living, you worked at "the mill (to choose a generic term)."
Trouble is, the mill isn't there anymore. It is in India, China, Taiwan, etc. What remains of American manufacturing offers some good jobs, but not enough for the population that has grown up expecting such "easy" (I don't mean to be snobbish, maybe I should say "obvious") jobs. If you can't step up into a professional services job, a skilled trade, or something similar, you aren't very likely to get a living wage. Some salespeople do too, but the number of niches doesn't seem to be very large.
So the question is, how do we meet the economic aspirations of people who have been "promised," as they see it, a good factory job? Some of those folks have gotten the message and moved on, but there are many people whose cultural, family, and educational backgrounds make it hard for them to move on.


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and then rushing off to their local winery...but you never know.