How many of you who are in private practice are involved in some way in business development or marketing for your firm? Even more specifically, how many of you are responsible to a certain degree for creating your own work? Or does upper or middle management simply assign you projects to work on?
I am responsible in large part for justifying my own existence within the firm. Here is my quandry. None of my planning courses related to marketing planning services in the private sector. In addition, it does not appear that APA has much information on successful marketing techniques. Maybe the throbbing brian can help me with some general ideas on effective ways to market planning services. What do you say guys and gals?