Perhaps ridership is dropping off because public transit (1) does not go where a rider needs to go and/or (2) it is not convenient (getting to a stop, schedule, time involved, too many transfers, etc.). I would ride public transit if it actually went where I need to go on a reasonable schedule. Here in Cleveland, RTA has gone so far as to suggest doing away with a popular express route to force people to use an out-of-the-way Park-'n-Ride lot. to add insult to injury, RTA reported that less than 50 people showed up for a hearing scheduled during the afternoon on a work-day (remember these are people commuting to work), when in fact nearly 90 people showed up. The also averaged in several poorly scheduled runs to demonstrate that "nobody rides" the route.