In a past job, one of our contractors sent out most of his client information on blue paper. He explained that the Republican Party had conducted a study to assess people's reactions to information presented on different colored backgrounds. The study determined that individuals tended to trust information more readily when presented on blue. Thus, the contractor decided that if it was good enough for the Republican Party that it was good enough for him, and he would start sending information out using "believable blue" paper.
Thus, I've always pictured the Republican Party as being blue and have a very hard time when people talk about Red States and Blue States, as I have to literally transpose these in my head as this seems backwards to me.
Does anyone else have this very nagging problem?