It's an interesting article. I'd like to see if the data in the book stands up to examination.
While some of the arguements make sense, I can see flaws in this one:
In smaller businesses (or business units of larger companies), especially ones not publically owned, a person with personal issues in regards to a particular gender, race, etc may very well be willing to pay more for a less useful person just because they feel more comfortable with some types of people than others. I'm sure it goes on at all levels of business (and by and against all genders, races, etc.), but I'd think it would be more likely in small businesses.I asked Farrell, "But apart from the 25 nonsexist reasons men earn more, isn't sexism still a factor?" He responded, "There are instances of discrimination against both women and men, but on average, no. If you knew you could hire a woman for less than an equivalent man, you'd hire women to get a price advantage over your competition. Do you think businesses so hate women that they hire more expensive men even though they'd lose so much money?"