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Thread: Developer lashes out at New Jersey with billboard.

  1. #1
    Cyburbian el Guapo's avatar
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    Developer lashes out at New Jersey with billboard.

    http://apnews.myway.com/article/20050602/D8AFESCG0.html

    Quote Originally posted by My Way News
    N.J. Billboard Calls State 'Horrible'

    Jun 2, 7:31 AM (ET)

    By GEOFF MULVIHILL

    PENNSVILLE, N.J. (AP) - Rather than simply welcoming drivers to the Garden State, a new billboard greeting people entering New Jersey over the Delaware Memorial Bridge slams the state's business climate.

    "Welcome to New Jersey. A horrible place to do business," reads the billboard message.

    The glaring, red capital letters represent the revenge - misguided, according to officials - of a developer upset with the state's environmental regulators.

    William Juliano, whose company is based in Mount Laurel, makes his feelings clear in the third of the four sentences on the cryptic billboard, which he put up just in time for the Memorial Day weekend: "DEP nightmare state."

    Back in 1990, Juliano, who has built shopping centers, convenience stores, office buildings and hotels, bought some land in a prime spot near the Delaware Memorial Bridge, which is traveled by 17.5 million people each way each year.

    On the land near Interchange 1 of the New Jersey Turnpike, Juliano has built a Hampton Inn and a Cracker Barrel restaurant. He also planned to build a truck stop on the land.

    A previous owner received state approval for the truck stop in 1985. But the state now says the land is in a wetlands area and is unsuitable for either a truck stop or a Home Depot, which Juliano proposed building there last year.

    Juliano says not being allowed to build what he wants is a symptom of bigger problems. He says the DEP has a staffer in charged of "delaying, hindering and, in general, causing havoc with their permitting process." Other developers are leaving New Jersey because of the issue, Juliano said.
    Wether this is an appropriate development for the site or not is not important. I posted this story in the Community and Economic Development Forum because the perception of the development climate can have an influence on what gets built on the ground.

    I find it interesting that a state official stated "So far, the state has done nothing about the billboard, and it's unclear whether it could. "At some point, we'll have to consider action against him," Campbell said, implying a potential legal fight."

    I don't normally stand with the developers on issues, but what kind of environment is he working in when a state official trys to suppress free speech? The state proffering a threat of legal action for against an individual speaking one's mind is exactly why the laws against SLAP suits were passed. These laws provide some protection to individuals who have an unpopular opinion and who are operating within the law. To the government officials of New Jersey I say; He may just have a point. You might be overstepping your authority. Please don't sue me!"
    Last edited by el Guapo; 02 Jun 2005 at 12:09 PM.

  2. #2

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    Yep. Definitely a reason for suppressing his First Amendment rights there. Protecting land with a drainage ditches with standing water. .

    Out here, we have to sterilize entire acreages for development because a yellow flower visible one month per year, and which is different from similar yellow flowers similarly visible for one month per year only in ways specialists can idenitfy (with a microscope, it seems) is "endangered."

    I used to be an environmentalist.

  3. #3
    Cyburbian Plus
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    You can see a photo of the billboard at: http://www.newsday.com/media/photo/2005-06/17840958.jpg
    Oddball
    Why don't you knock it off with them negative waves?
    Why don't you dig how beautiful it is out here?
    Why don't you say something righteous and hopeful for a change?
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    No. Just some parts wake up faster than others.
    Broke parts take a little longer, though.
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  4. #4
    Cyburbian el Guapo's avatar
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    Off-topic:
    The billboard could use an artist's touch. The lettering is too big and too uniform. The message could also use a graphic - IMHO

  5. #5
    Cyburbian The One's avatar
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    how about....

    Quote Originally posted by el Guapo
    Off-topic:
    The billboard could use an artist's touch. The lettering is too big and too uniform. The message could also use a graphic - IMHO
    A picture of a coffin with the name Developer (Development) written on the side???
    or that screeming horror face with both hands on the cheeks......I can't find it online....
    Skilled Adoxographer

  6. #6
    Cyburbian Otis's avatar
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    In my town, during the reign of a former planning director, there was a billboard that said, "I THINK LINCOLN CITY HAS THE WORST PLANNING DIRECTOR IN THE STATE OF OREGON"

  7. #7
    Cyburbian Cardinal's avatar
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    It is interesting, considering that I just recently left a city known very well as anti-business. How so? Development projects can take years to get approved, despite clearly being needed by the community. The city's policy is to "limit future job growth" because too many people are commuting into the city -- what other city would consider being an employment center a problem? Developers and businesses both share the view that the city is difficult to work with and that is especially true for larger (100+ employees) businesses. While the developers and business executives do not put up billboards, they do share their views with their peers. All of this does have an effect. There is a steady stream of businesses leaving the city and new ones coming to the region give it a wide berth. New Jersey needs to honestly assess if this is an isolated incident or a real problem.

    I wonder what the circumstances of the project may be. I worked on one where it took three years to slightly modify a wetland that had been created by a road project one year prior to the application, where there was a study wetlands on the property before and after road construction. Some of the people working in state environmental offices are zealots more than they are objective environmental scientists or regulators.
    Anyone want to adopt a dog?

  8. #8
    Cyburbian hilldweller's avatar
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    Even if this guy did get unfair treatment, putting up a billboard for name-calling is just childish. What a whiny loser.

  9. #9

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    Quote Originally posted by hilldweller
    Even if this guy did get unfair treatment, putting up a billboard for name-calling is just childish. What a whiny loser.

    Squeaky wheel gets the grease?

  10. #10
    Cyburbian boilerplater's avatar
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    He says NJ is run by environmentalists? I offer as proof that it isn't the same photo of his towering billboard next to a towering Cracker Barrel sign. Our air doesn't meet federal Clean Air Act standards, we have hundreds of miles of clogged highways lined with big box stores, "green" developments are nearly non-existent, most people I meet who get out into nature do so to kill it or catch it, SUVs are everywhere, the exurbs are filled with giant luxury homes...
    But yeah, if Campbell's talking about legal action specifically for the billboard, that's not cool at all.
    Adrift in a sea of beige

  11. #11
    Cyburbian iamme's avatar
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    Quote Originally posted by boilerplater
    But yeah, if Campbell's talking about legal action specifically for the billboard, that's not cool at all.
    Where do you draw the line at slander?

  12. #12
    So this developer, who even though has many OTHER approved developments, is going to make an unfair statement against NJ just because he did not get his way on ONE project. Thank goodness there are agencies out there that are willing to protect wetlands. Not EVERY single acre needs to be developed. There are other living things that need protection.

  13. #13
    Cyburbian The One's avatar
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    No kidding....

    Quote Originally posted by boilerplater
    He says NJ is run by environmentalists? I offer as proof that it isn't the same photo of his towering billboard next to a towering Cracker Barrel sign. Our air doesn't meet federal Clean Air Act standards, we have hundreds of miles of clogged highways lined with big box stores, "green" developments are nearly non-existent, most people I meet who get out into nature do so to kill it or catch it, SUVs are everywhere, the exurbs are filled with giant luxury homes...
    But yeah, if Campbell's talking about legal action specifically for the billboard, that's not cool at all.
    HOW BAD does your project have to be, before it gets the axe in NEW JERSEY of all places......How many decades did that state county/city (name any) let anything get built.....and now this clown complains........hmmm......

    but on the other hand, he has a great argument....that place can't get messed up much more, so what the heck....let him do it.......

    Tough call......but the people that live there are due for a break since they've put up with garbage development for so long.....I say sorry pal, go mess up some other place this time
    Skilled Adoxographer

  14. #14
    Quote Originally posted by The One
    HOW BAD does your project have to be, before it gets the axe in NEW JERSEY of all places......How many decades did that state county/city (name any) let anything get built.....and now this clown complains........hmmm......

    but on the other hand, he has a great argument....that place can't get messed up much more, so what the heck....let him do it.......

    Tough call......but the people that live there are due for a break since they've put up with garbage development for so long.....I say sorry pal, go mess up some other place this time
    [Rant ON]New Jersey is far more advanced in planning and land use regulation than people give it credit. New Jersey's citizens have NEVER defeated any referendum for green acres taxes. To say that everything is total crap is ignoring the facts. Indeed, NJs historic building rehab code is a model for the nation and perhaps the developed world.

    This guy has a problem. Did he do any due diligence before he purchased the property? A truckstop -- virtually 100% impervious surface of what 50 acres(?) on an existing wetlands -- should be as of right? Give me a break. Sure, the regulatory process can be a pain in the butt, but he should have known that going in. [/Rant OFF]
    On pitching to Stan Musial:
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  15. #15
    Quote Originally posted by Gedunker
    [Rant ON]New Jersey is far more advanced in planning and land use regulation than people give it credit. New Jersey's citizens have NEVER defeated any referendum for green acres taxes. To say that everything is total crap is ignoring the facts. Indeed, NJs historic building rehab code is a model for the nation and perhaps the developed world.

    I agree, and even though I am not known to stick up for New Jersey on a frequent basis, the state has done a great job in attracting business and industry, especially high-tech and well-paying. Just go to Manhattan, look west toward NJ, see all the cranes and construction, then look east toward Brooklyn and Queens, and see very little in the form of new office towers, residences, etc.

  16. #16
    Cyburbian michiganplanner's avatar
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    Alright you planners spread out!
    Yes, the developer went way over the line and some sort of action should be taken against him.
    Yes, it appeared from the picture that the area need not be further developed
    But, it seems that the developers big bone of contention lies in the issue that the site was previously approved for a truck stop - so why can it not be approved now.
    Let's be frank, for the developer there is probably millions of dollars at stake - and we all know that money can make people stupid or atleast do stupid things. Putting up that billboard took some serious thought and kind of make me think that the developer may have some truth in his allegations about the DEP.

    One thing that seems pretty clear to me (and now the song will be stuck in my head all day). Nobody's right, if everybody's wrong.
    I'd be more apathetic if I weren't so lethargic.

  17. #17
    From everything I have read New Jersey has been doing some good things as far as land protections. Just because something was approved once does not mean that it is forever. For instance, our Site Plan Reviews are good for one year only. Then the developer will have to reapply.... why ..... BECAUSE THINGS CHANGE! Neighborhoods change, site conditions change, zoning may change, etc...

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