TV commercials, it is what pays the bills for the TV stations and networks. People turn on the TV to watch the shows but get the commercials too. Some commercials are better than others. But what makes a truly great TV Commercial?
One commercial that comes to mind is the Chrysler 200 commercial from the super bowl a few years ago:
Interestingly, it came at a time where there was foreign ownership of Chrysler and they needed to find a way to keep the American Car Company concept alive. Eminem had been contacted several times by other companies to use that song and every time he said no, until Chrysler pitched the idea to him as not just being about the car, but in essence a rebranding of the City. Being a big supporter of Detroit, he loved the idea.
I think that is so interesting about this commercial is you get quite far into it before you know it is a car commercial. But it captures your attention quickly and you start asking questions in your mind as the commercial plays out.
What makes a great TV commercial? What are some examples of amazing TV Commercials?