The ultimate for Martha fans: a whole Martha Stewart subdivision
Headline and Article from http://www.newsobserver.com/news/ncw...-9270894c.html
... partnering with developer KB Home to create a New England-style neighborhood of 650 houses in this affluent Raleigh suburb that seems to be embracing its longtime nickname, "Concentrated Area of Relocated Yankees."
A KB Home spokesman said the company has already gotten about 650 "expressions of interest" from potential buyers. They will be able to choose from 12 models in townhomes and single-family dwellings, ranging from 1,300 to 4,000 square feet and with prices from $150,000 to $400,000.
While no one expects the Stewart name to make Cary or future developments planned for Georgia and Texas a magnet for Stewart devotees from across the nation, even a competitor acknowledges suchs tie-ins can make a difference.
"When they're making their decision in a homogenized landscape, you have to have something that sets you apart and sets you significantly in a better light than your competitor," said Rick Ohmann, vice president of sales for St. Lawrence Homes.
"If this indicates it's a reflection of the superior taste of the house's owner, then they'll go for it," said Wilfred Amaldoss, an associate professor of marketing at Duke University. "If people believe she's of a higher social group and has better taste ... it's an indication for them that they are also part of that group."
Talk about expanding ones' image ?