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Thread: Martha Stewart is a Subdivision Developer

  1. #1
    Cyburbian Plus
    Jun 2003

    Martha Stewart is a Subdivision Developer

    The ultimate for Martha fans: a whole Martha Stewart subdivision

    Headline and Article from http://www.newsobserver.com/news/ncw...-9270894c.html

    ... partnering with developer KB Home to create a New England-style neighborhood of 650 houses in this affluent Raleigh suburb that seems to be embracing its longtime nickname, "Concentrated Area of Relocated Yankees."

    A KB Home spokesman said the company has already gotten about 650 "expressions of interest" from potential buyers. They will be able to choose from 12 models in townhomes and single-family dwellings, ranging from 1,300 to 4,000 square feet and with prices from $150,000 to $400,000.

    While no one expects the Stewart name to make Cary or future developments planned for Georgia and Texas a magnet for Stewart devotees from across the nation, even a competitor acknowledges suchs tie-ins can make a difference.

    "When they're making their decision in a homogenized landscape, you have to have something that sets you apart and sets you significantly in a better light than your competitor," said Rick Ohmann, vice president of sales for St. Lawrence Homes.

    "If this indicates it's a reflection of the superior taste of the house's owner, then they'll go for it," said Wilfred Amaldoss, an associate professor of marketing at Duke University. "If people believe she's of a higher social group and has better taste ... it's an indication for them that they are also part of that group."

    Talk about expanding ones' image ?

  2. #2
    Cyburbian Zoning Goddess's avatar
    Sep 1999
    400 miles from Orlando
    I don't think I could handle Martha's deed restrictions...

  3. #3

    Oct 2001
    Solano County, California
    Hopefully she will force better taste than Thomas "Hobbitville" Kincaide's abortive attempt at a themed subidvision?

  4. #4
    Cyburbian illinoisplanner's avatar
    May 2005
    Blog entries
    KB Homes: *shudders*
    Martha Stewart: *shudders again*
    "Life's a journey, not a destination"
    -Steven Tyler

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