Our City of 35,000 in a metro (surrounding townships and suburban like landscape) of about 100,000 is attempting to find a way to promote our residential neighborhoods as the preferred place live.
As with many central cities in the upper midwest we are continuing to see the middle class leave for the hinterlands. We feel that our City has many great things to offer, such as a world class main street downtown and numerous parks. However we are continually battling the perceived image of our residential neighborhoods as unsafe and uninviting to new investments.
Are there any examples of similar communities who have undertaking what is essentially a public relations marketing campaign to reinforce the greatness of their community to the surrounding populations as an attempt to dispell common myths about city living and attract new investment? One idea we have is creating a marketing video and running it on our public access cable channel and other local news outlets letting people know of everything our city offers.
Any thought of this would be greatly appreciated.