Is it worth it?

Is a degree like this really recognized beyond the tight knit urban design community in the Bay Area?

Why would one pursue a graduate degree like this when they could just study architecture, landscape architecture, or planning at Berkeley or UCLA for instance with an emphasis in urban design?

I currently have a Master of City Planning from lowly and unaccredited San Diego State University and am considering either an additional graduate degree or possibly a Ph.D. in Urban Design or Planning from UC Berkeley or UCLA in the next year or so...

I have the grades and the GRE scores pretty much in great shape, but of course if I will still need to sell myself well enough and "break" into the well-respected L.A. or San Francisco planning academic/professional circles to pursue a degree at either one of those TOP UCs..