Friedman's prose makes this subject very readable by most. The target audience appears to be those who have so passing knoweldge about technology and current events. Friedman's main idea here is that globalization has entered its 3rd era where individuals are shaping the world as we know it from many points. Whereas nations and corporations had previously been the driving forces in globalization; common computing platforms, the proliferation of the Internet and the over-investment in fiber optics have enabled nearly anyone with access to a computer terminal to be a player in today's world.
Perhaps the pulse that Friedman has his finger on best is the role of Google in this new world. Note: I am posting this a bit premature as I continued to finish Friedman's piece because of this news story. Recently, Business 2.0 announced the possible development of a wi-fi network by Google that would create the nation's largest ISP in the US. What is also interesting is that Google has been buying "dark" fiber in US cities, a direct result of the over-investment Friedman acknowledges. Friedman also cites the advances in Wi-Fi in other nations like Japan and the lack of significant Wi-Fi availability in US cities. More and more people question the ability of the US to stay competitive in a new economy because of it's networks of older technology that companies are reluctant to abandon in favor of new ones. Friedman points out that in China, home phone service is increasingly available to the Chinese however, the Chinese are instead relying on the cellular phone as thier primary phone service, stepping right over what was an step in techology for the rest of the world and saving money by investing in a newer technology right away.