Almost all business owners see their signs as a way to advertise, but how successful is it? Auto dealers have flashy video screens showing their vehicles driving up a mountain, but has it ever caused someone to pull in and by a truck? I think that most businesses are more or less a destination point where at most their logo congers mental images of their product which might help to implant an idea to buy, but does it ever cause an impulse need to pull into the parking lot and buy what ever is being advertised?
Can a sign code be written that would limit exterior signage to a simple location indicator and not an advertising source? Would they still be business friendly? Has this ever gone to court and the city won?