I am doing research for the City of Santa Cruz, CA on ways to enhance our hospitality industry. Although we are a lovely city by the sea we have below average occupancy rates.
Our hotels are very out of date and unkept. It is my job to look into ways that we can help promote rennovation and upkeep of the hotels. These hotels are able to charge $200/night in the summer and just $50/night in the winter.
My question is what can government do to basically prod business owners to do a better job. Anyone know of any successful or unsuccessful similiar projects?