It used to be bowl games denoted true championship status and any team that won one earned laurels of honor which would be remembered for years. There was: the Rose bowl, the Orange bowl, and the Sugar bowl (perhaps the Cotton Bowl should be included too), and while there may have been a few other minor bowls in existence it was always well understood they denoted a second-tier achievement. The recent explosion of post-season bowl games (in conjunction with the BCS), however, has rendered the whole notion of post-season glory meaningless. Does your team announce with pride that it won the “Chick-fil-A bowl” in 2007?
Here’s a sampling of some of the post season bowl games that are out there:
Capitol One Bowl
Motor City Bowl
Meineke Car Care Bowl
New Mexico Bowl
ConAgra Foods Hawaii Bowl
You get the idea. Some of these bowls sound more like Nobel prize contests than football games – the Humanitarian Bowl?..... gosh, I hope nobody got hurt. The Insight Bowl?.... Which debate team won? Papajohns.com Bowl? Corporate sponsorship descends to a new low – not only is the bowl named after a company but even has the audacity (honesty?) to name it after their website! I mean, C’mon - why don’t they just name the bowl after their customer phone orders number?