Call me wrong, but I disagree with the assessment of many auto industry analysts and reporters that reviving the Taurus name is a good idea. The Taurus was an innovative car when it first appeared on the market, but as others caught up it just became another ordinary family sedan. To me, the name "Taurus" evokes the image of a rental or municipal fleet car, and not something that would inspire passion. It's got name recognition, but so did the Plymouth Reliant, Dodge Aries, and many other boring cars of their era. Meh.