On point one, why does John Q. Public care? John may want to live somewhere where mixed-use is not allowed. (no commercial traffic, less noise).
On point two, I think that you have mistaken design for social science. It's O.K; a lot of planners seem to do this. Design is not a cure, nor is it a scapegoat.....and all the junk science in the world is not going to convince me as a person, or as a professional planner.
Planners want to talk about choice...transportation choice, housing choice, and recreational choice.... until the choice smacks up against a planning dogma, such as cul-de-sacs. Wham! No more choice, it had better accommodate the latest planning clichés (NU, Traditional, etc). It is so much buzzword bingo. Design should always be approached with an open mind and an objective. The objective in the case of designing where I live is about choice.....
As planners we need to hear all sides, period. Check out this site for a view of the other side if you dare....
http://ti.org/antiplanner/
(This rant was not aimed at you personally Luca, I just got cranky for a moment.)