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Thread: Automobile dealership signs

  1. #1
    Member
    Registered
    Jun 2007
    Location
    West Chicago, IL
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    Automobile dealership signs

    I have been asked to come up with some language creating sign regulations for automobile dealerships. The argument is that many dealerships sell vehicles made by multiple manufacturers (Jeep, Chevy, Ford, etc.) and are asked to dispay a sign for each. My initial reaction is to say so what, display the manufacturers all on one sign, like a multiple tenant shopping center sign. Apparently the manufacturers insist on having individual signs to identify their portion of the lot. Our community only allows one freestanding sign per zoning lot. Does anybody have an example of some sign regulations specific to automobile dealerships? Is it even necessary to develop any? Any thoughts are appreciated.

  2. #2
         
    Registered
    Aug 2005
    Location
    Funky Town, CO.
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    Our sign code does not have special standards for car dealerships but we allow anyone two free standing signs if they have more than 500 feet of street frontage. If they have multiple 500+ frontages we allow 2 signs on each frontage. These properties are often dealerships, malls, community commercial centers and strip centers. We also allow them to take a permitted taller sign (12' or more) and make two 6' monument signs with the sign face allowance divided between them.

  3. #3
    Cyburbian SW MI Planner's avatar
    Registered
    Feb 2002
    Location
    Michigan
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    3,179
    We do not have specific sign regulations for car lots. We allow one freestanding sign and one wall sign per wall face. If they want more than that they have to apply for a variance. This is the same situation for big boxes that have photo, pharmacy, auto, etc. on the front of their building, and I would think you would want to treat them the same.

    Our ZBA has approved a variance for additional wall signs for a large car dealership. They were only allowed one freetstanding sign (well, two actually, because the new and used car parcels were separate), and then a wall sign, with a few additional signs for manufactureres.

    Quote Originally posted by planner0108 View post
    Apparently the manufacturers insist on having individual signs to identify their portion of the lot.
    Not true...well, actually they can "insist" on whatever they want, but to have one freestanding sign with the logos of each manufacturer is VERY common up here.

  4. #4
    Cyburbian Plan 9's avatar
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    Jun 2007
    Location
    USA
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    194
    Proceed with caution. Since auto dealerships are usually a communities biggest sales tax generators, they usually get what they want from the elected officials.

    I would suggest you sit down with the auto dealerships and try to find out what they truly have to have (manufacturer requirements), what they need (in their opinion) to have a viable business, and what they think would be nice to have (like those apartment building size american flags). There is at least some truth to what you mention about individual brand signs, but they can and will put them into common signs...sort of.

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