Have you ever noticed that there are particular elements of a building or place that actually make you thing WOW (or some other similar adjective)? These elements might include well lit and open lobbies, pristinely maintained streetscapes, or even the little ornamental details in a massive cathedral. What ever these elements are, they invoke a very positive response. In a book written by George Ross, the attorney for Donald Trump, he refers to it as the “Trump Touch”.
He says that put your money in things that people can see. Examples that were included ranged from chairs in the lobby, to the size of the trees in the landscape, to a massive pink granite fountain in the lobby of the Trump Building.
What can be done with our cities to have the same wow factor? Cities like Chicago, Philadelphia, NYC and many others already have a size WOW factor, and other cities like Dubai, Kuala Lumpur, and a few others have the WOW factor related to new and exciting development... but what about the average town in America?
Partly it is a marketing thing, partly a code enforcement thing, but mostly a development thing. Every neighborhood, every part of downtown, every street within a city has the potential for the wow factor based on elements that we find pleasing.
What positive WOW factor elements can be including in our communities. What aspects of our regulations need to be included to require future development to include the WOW factors?
Can this be cost effective? Will it impact the property values and the perception all that much?
*photos of WOW factor elements would be greatly appreciated.