The cost thing is somewhat of a canard, though not entirely,
What I mean is: A lot of architectural detail could be produced very cheaply nowadays (i.e. no hand-sculpted on location). It would still cost SOME money but then the (hackneyed) landscaping and pseudo-decorative fixtures retail does sport cost money too. They are assumed to matter. Attractive architecture is not supposed to matter and I’m inclined to think that retailers/office building developers aren't all just dumb.
So, as often is the case, we get what we (collectively) deserve.
I WILL go out of my way to patronize an establishment that is architecturally superior (ceteris paribus). I guess most people don't. Therein lies the problem.
Cass Gilbert buildings were expensive (in relation to incomes then) when he built them, too. But no self-respecting company would slink into an ugly building. These days, people don't care so much.


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