We've talked about how long our commutes to work are, but this a bit different. Researchers are finding that people are commuting earlier, getting out the door before 6:00 AM to have an easier time getting to work.
This article describes the "commuting creep" and its impacts such as rush hour traffic conditions starting earlier in the morning, and businesses catering more to these early morning commuters.
So, how early are we out the door and on our way to work? Have you chosen to commute earlier to make getting to work easier? Or because those early hours can be productive ones?"What we're seeing now is this tremendous amount of traffic even before 5 a.m. It seems there's a big lifestyle change here," says Alan Pisarski, author of a wide-ranging study on commuting in the USA.
As housing prices soared in many areas in recent years, people sought cheaper homes and found them where land is cheaper: farther out. Sprawl and more cars on the road worsened congestion and lengthened commutes even for those who hadn't moved to far-flung locales.
The wave of pre-dawn commuters has created marketing challenges and opportunities.
Fast-food chains and coffee chains are battling to cater to bleary-eyed drivers by opening earlier. TV morning news shows have pushed up their starting times and now air at dawn or earlier. Newspaper publishers struggle to get their editions on doorsteps before people leave.