Urban planning community

+ Reply to thread
Results 1 to 7 of 7

Thread: Market area analysis

  1. #1
         
    Registered
    Dec 2004
    Location
    Texas
    Posts
    9

    Market area analysis

    We're writing a report on market area analysis and had a bit of a discussion on how the following sentence reads:

    "The findings within the Comprehensive Retail Report indicated that Region 2 has several underserved business categories with the remainder being balanced to generally well-served."

    Is it just me or does this read as the businesses are being underserved, as in there isn't enough market for those business categories.

    However, what we're trying to say is the area is underserved for these specific categories. As in "there is market for it and not enough businesses in the area.

  2. #2
    Anyone familiar with market analyses should understand the sentence, but lay people might be confused. The target is audience would dictate how you handle it.
    On pitching to Stan Musial:
    "Once he timed your fastball, your infielders were in jeopardy."
    Warren Spahn

  3. #3
         
    Registered
    Dec 2004
    Location
    Texas
    Posts
    9
    Quote Originally posted by Gedunker View post
    Anyone familiar with market analyses should understand the sentence, but lay people might be confused. The target is audience would dictate how you handle it.
    Thanks Gedunker.....it will be a part of a sector plan available online for planners, developers and residents to get information about the area. What would work better?

  4. #4
    Cyburbian Cardinal's avatar
    Registered
    Aug 2001
    Location
    The Cheese State
    Posts
    9,920
    Simple, straightforward, impossible to misinterpret. That is how it should read. If there is a question, try new wording.
    Anyone want to adopt a dog?

  5. #5
         
    Registered
    Dec 2004
    Location
    Texas
    Posts
    9
    I agree, Do you agree that the referenced sentence can be misinterpreted then?

  6. #6
    Cyburbian Mud Princess's avatar
    Registered
    Aug 2002
    Location
    Upstate
    Posts
    4,830
    I think so. Do you mean that the market in Region 2 is underserved?

  7. #7
         
    Registered
    Oct 2007
    Location
    Way out there
    Posts
    175
    Try: "Region 2 is underserved by several business categories..."

    I think that would comply with the point the analysis is trying to make.

+ Reply to thread

More at Cyburbia

  1. Replies: 10
    Last post: 23 May 2013, 12:02 PM
  2. Neighborhood vs market area
    Make No Small Plans
    Replies: 3
    Last post: 29 Jul 2008, 12:14 PM
  3. Replies: 3
    Last post: 04 Feb 2008, 3:39 PM
  4. Market Analysis
    Economic and Community Development
    Replies: 5
    Last post: 15 Jun 2004, 3:14 PM
  5. How to determine a market/trade area.
    Economic and Community Development
    Replies: 7
    Last post: 02 Oct 2002, 11:59 AM