We have a brand new national chain pharmacy opening in town, which a lovely building by retail pharmacy standards. However, over the front door is a recessed area (probably 20' x 10') that contains recessed signage (usually bill-board type signs advertising products and services in bright red with white type). This is in addition to the maximum amount of signage allowed on the building and ground signage. Of course, since I've only been in my position here for 6 months, I didn't participate in the review of this project, but this additional signage was obviously not considered and definitely not considered as a sign by our zoning ordinance.
Last week, we received a visit from a national chain bank and they are proposing a similar scheme which includes a lighted, recessed area near the roofline of the building for the purposes of advertising. The developer said, "it's architecture, not signage." I nearly snorted coffee out my nose.
Of course, it's behind glass and isn't considered signage in our ordinance. I was shocked, but not surprised, that the banks would now be stealing ideas from the retail pharmacies....in my neck of the woods, there's a chain bank sprouting on every corner not already taken up by a retail pharmacy.
Nevertheless, I'd like to find an ordinance provision that could help us regulate these sneaky signs. Anyone have some ideas that would help regulate this sort of signage, without introducing ordinance provisions that require our code officer to measure percentage of signs in everyone's windows?