What is the role of the Town logo regarding marketing the town itself on an economic development basis.
The mayor was in the office today saying that our logo is from the 70s and looks "Hokey." There were too many opponents to changing the logo when it was last brought up as it was proposed by a promenent and influential local business owner (who really ran the town when he was alive).
Well, since his passing, the town has changed a bit, but the logo remains the same.
I know private business looks at logos as a marketing tool, but I wonder if what they think when they see town logos while on the hunt for new locations.
What do you think?
I was going to use this as part of my economic development projects, maybe a town contest for a new design. Then a vote by having people look for the Top 5 logos in the newly created town page in the local free newspaper, you know with local business/restaurant ads to look at on the same page....