"Oh god, here we go again."
That's my thought every time I see those four letters: SWOT. Everybody has participated in them so many times that you can hear them groan (even if it is not audible) when you announce why they have come to the meeting. I try so hard to use other techniques, but smetimes it is specified by the client. don't get me wrong. A good SWOT can provide valuable insight that shapes the plan, but if the participants are not engaged ("Didn't we just do this two years ago?") then is it really paying off? So what are the alternatives you use to a SWOT analysis?