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Thread: Marketing: comparing apples to oranges

  1. #1
    Chairman of the bored Maister's avatar
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    Marketing: comparing apples to oranges

    I don't own a cell phone, but based on the ads and comments I hear from people that do own them I am coming to the conclusion that the companies competing with each other do everything in their power to make sure the consumer compares apples with oranges, instead of other apples. e.g. 'Our plan is better because you get 600 anytime minutes and unlimited long distance', or 'with our plan you have unlimited time for any calls to people in your friends and family group'

    The industry that makes the cell phone folks look like pikers, though, are insurance companies. Ever ask an insurance company to compare health insurance rates? They'll do it, of course but understand that whatever they tell you is based on deception from start to finish.....'you can get lower monthly rates if you include your auto as well as your health insurance.' also we offer a three tiered pharmaceutical coverage plan.' 'You'll pay lower monthly rates than these other company's plans if you go with an in-network doctor'. 'Our co-pays are lower and have a larger network of physicians to choose from'. 'If you go with an $800 deductable your family can save x$ through our preferred providers plan'....

    Naturally, Satan, Beelzebub, and Lucifer, all dwell in the details they aren't telling you up front, or more likely have shrouded in broad daylight by creating a labyrinth of ways you pay out, and of course the most common method of finding out what isn't covered (and it is NEVER logical) is when you get a big honkin' bill for some test your out-of-network referral doctor ordered for a pre-existing condition blah blah blah. Whoever designed the Byzantine complexity of health insurance coverage plans probably are the same people who helped devise all those volumes of EPA technical manuals for the Federal Govt.
    People will miss that it once meant something to be Southern or Midwestern. It doesn't mean much now, except for the climate. The question, “Where are you from?” doesn't lead to anything odd or interesting. They live somewhere near a Gap store, and what else do you need to know? - Garrison Keillor

  2. #2
    Cyburbian Bubba's avatar
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    Quote Originally posted by Maister View post
    I don't own a cell phone...
    ...and I thought I was a Luddite.
    I found you a new motto from a sign hanging on their wall…"Drink coffee: do stupid things faster and with more energy"

  3. #3
    Cyburbian ofos's avatar
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    Sounds like the Maister household has had a recent experience in this area. I guessing you're probably covered under a group plan. If you really want to know what it's like to get screwed by the insurance companies, work for yourself and buy individual health insurance for you and your family. Then you'll find out who is really paying for all that group coverage. Health insurance is an oxymoron. It's not about your health, it's about profit and ROI for investors. Why don't they require doctors to use only in-network providers (subcontractors)? Well, it's to the insurance companies advantage if they don't.
    “Death comes when memories of the past exceed the vision for the future.”

  4. #4
    Chairman of the bored Maister's avatar
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    Quote Originally posted by Bubba View post
    ...and I thought I was a Luddite.
    Off-topic:
    I frown on the Amish, what a bunch of sellouts! Caving in and using all that flashy new technology like steel tipped plows. Too good to use the good ol' wooden plows used back in the days of the Pharoes I suppose


    Quote Originally posted by ofos
    Health insurance is an oxymoron. It's not about your health, it's about profit and ROI for investors. Why don't they require doctors to use only in-network providers (subcontractors)? Well, it's to the insurance companies advantage if they don't.
    And this is really what it comes down to. Their bottom line is NOT your health...but rather their bottom line. They are in it to make a profit and that necessarily means they need to get a lot of people to pay more in premiums than they pay out for covered services. Period. Plain and simple a number of folks MUST get screwed under this arrangement if they are to make a profit. What galls me, though, is how the underlying premise is glossed over or ignored and insurance companies try to package themselves as people who 'help others' or 'care'. Any help they provide is an incidental byproduct, not unlike a casino advertising a big payout at the slot machines. Yes, some win but it's rigged because in the end house always has the favored edge. Like good magicians they make clever use of deception, always making sure your attention is focused on the right hand, while creating myriad delightfully intricate schemes (i.e. 'ways to save with us') for bringing money in and paying less out with the left (sinister) hand.
    Last edited by Maister; 02 Jun 2009 at 11:30 AM.
    People will miss that it once meant something to be Southern or Midwestern. It doesn't mean much now, except for the climate. The question, “Where are you from?” doesn't lead to anything odd or interesting. They live somewhere near a Gap store, and what else do you need to know? - Garrison Keillor

  5. #5
    Cyburbian fringe's avatar
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    I thought I was the only one on the planet who still did not have a cell phone, except for a brother of mine who dropped out in 1972 to become a dedicated eccentric.

    I agree that marketing has no basis in reason, ergo apples vs. oranges is the SOP of advertising.

    A friend told me of a billboard he saw that read, "The only thing you need to know about HDTV is that you want it."

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