Based on the other 1970s music threads going around, I thought it might be interesting to discuss a musical phenomenon that is firmly identified with the 1970s, even though it continues to this day: soft adult contemporary music. We're talking about bands and performers like Bread, The Carpenters, Carly Simon, Ambrosia, America, Captain and Tenille, Little River Band, Starland Vocal Band, Barry Manilow, Air Supply, Hall and Oates, and so on.
What was it about the zeitgeist of the 1970s that caused adult contemporary music to be seen not as campy or weepy, but actually achieve widespread popularity? Who were the fans of such music? I'm guessing those that were too old to identify with the big bands and crooners that preceded rock and roll, but too old to feel an affinity for rock as the music of their generation.