I know I’m not the only guy who does it, there must be others out there….who else surreptitiously reads articles in women’s magazines?
One can only read so many Car & Driver articles about the merits of dual cam sway control, or acoustic reviews pointing out the Yamaha RX-397 stereo receiver doesn’t have multi zone functionality, before curiosity sets in and one finds themselves wondering what the heck are all those women’s magazines filled with? How does the ‘other half’ live? And what do They think is important in life? Guys, I’m sorry to report the fairer sex is just as vacuous as we are, only in different ways. However, that’s not to say there aren’t lots of well-written articles, or that the subject matter is dull, either.
Based solely on the subject matter found in women’s magazines, an impartial observer would have to conclude that a typical woman’s existence revolves around three things: 1) looking better; 2) recipes (with an equal number of diet articles, often in the same volume); and 3) how to conduct relationships. The titles tell the story: ‘Is your boyfriend/husband cheating on you: look for these six telltale signs,’ ‘which bathing suit is right for your body type: take this quiz’, or ‘Three easy summer meals that won’t stretch your budget or your waistband’.
I’m being unfair, of course, and in reality women’s magazine articles tend actually to have broader focus on a greater variety of topics than their male counterparts. But there really is a disturbingly high quantity of the aforementioned three topics. Magazines like Cosmo and Glamour appear to feature little BUT theme 1, however, the magazine’s title suggests one should not expect otherwise.
Guys, fess up, if you’re in a waiting room and there’s little else to do, would you read Women’s Day or Redbook? Ladies, have I got it Wrong and characterized the industry incorrectly, if so, set us straight. Lastly…. right, wrong or indifferently, we’ve lumped all women’s magazines together in one group, is there a more fair/accurate way to break women’s magazines into groups? Are there women’s mags for example that tend to appeal more to women with, say, a graduate degree in urban planning than for those who work at the beauty shop?
What’s your take on women’s magazines?