When I returned home from work yesterday I found my wife agonizing over what to write in a birthday card she had purchased for a relative she cordially dislikes. My suggestion to simply not send one at all was met with an icy glare and eyerolling [sigh] 'that would send the wrong message to their kids' remark. Okay....there's a reason Mrs. Maister is in charge of all the Christmas cards, anniversary cards, birthday cards, graduation cards, sympathy cards, bar mitzvah cards or any other cards and not me. I guess this is not an uncommon state of affairs, as women tend to be somewhat more given to sentimentality than their male counterparts.
Apparently choosing the card was something of a task too. Most cards' messages said things like "happy birthday to such a wonderful and special person" and she wanted no part of that, and so spent considerable time trying to find one that conveyed the essence of: here's your freakin' card, so I guess my obligation is now fulfilled. I had no idea so much thought went into the art of greeting cards. (can someone find us a youtube link of that Budweiser TRUE commercial that showed the girlfriend looking at dozens of cards and the boyfriend not even opening the card he buys his girlfriend and she says 'oh, it's perfect'?)
My wife did, however, trust me enough not too long ago to find someone a sympathy card for a friend who lost a pet, and while shopping for it I discovered the impressively wide variety of greeting cards available; they have cards to cover a whole slew of scenarios. Yes, they actually make Columbus Day cards
American Greeting, Hallmark and other companies mercilessly target the female market and they have entire lines of 'girlfriend, we have to get together over margaritas sometime and commiserate about men' type cards. I also saw another line of cards that was apparently targeted towards curmudgeonly old ladies.
Are you the one who has been (probably self-)appointed to buy or send out all the cards for your household? Do you think a 'I hate your guts but here's your damned card' line would market well? What are some of the strangest greeting cards you've come across?