Carhartts and Craftsman Tools
Household Type: Married-couple families.
Median Age: 43.5.
Income: Low-medium to medium.
Employment: Skilled trades.
Education: High school, some college.
Residential: Single family, with several pallets of wood pellets in the yard.
Race/Ethnicity: White. Really, really white.
Financial: Don't owe nothing to nobody.
Media: Dish Network, DirecTV
Vehicle: Ford truck, Chevy truck, Dodge truck, Toyota truck, it ain't don't matter. Disappointed that they couldn't find anything new that still had roll-up windows and an AM radio standard.
Activities: Locking, loading, recreational powder coating and arc welding, anything with the name of an animal, a weapon and the word "season" in it.