Red varietal grapes don't do well here, and the best wines tend to be the German white varietals. There's not really the same expensive vintages as you might see with red varietals. You'd be hard pressed to spend more than $20 for a bottle of local wine, unless it's an exceptional Seneca or Keuka Riesling. The local wine scene doesn't have much pretense; there's a lot of armchair sommeliers, but they're not going to be turning up their noses at anything that's not a Dr. Frank or other upper tier Seneca. They'll appreciate Red Cat or Kiss My Ass for what it is.
The local beer scene is growing. Ithaca Beer recently expanded their brewery, and built a new taproom. Ithaca Pale Ale probably the most popular beer here. The distribution range of Ithaca Beer is limited to a few Northeastern states and Ohio. There's also two brewpubs in town; Bandwagon and Scale House, and many more beer bars. In suburban Ithaca, there's Bacchus Brewing and Hopshire Farms in Dryden, and Rogues' Harbor in Lansing.
Cortland is our blue collar "town next door". They have Cortland Beer Company; Kegs, growlers and bombers only, with very limited distribution.
Microbreweries and picobreweries are popping up everywhere in the surrounding region, but relatively few bottle; it's mostly kegs, growlers or on-site consumption.
There's a Finger Lakes Beer Trail now. There's also a movement throughout the state to consider craft brewing and distilling as an agricultural value-added operation, in the same way that winemaking is now.