Did everyone see where Burger King decided recently to drop its' 'creepy' King ad campaign? Guess they'll have to resort to their old marketing methods once again to draw customers back into the fold.
I for one will miss the creepy king. It's a shame it didnt generate more sales for them, but you have to admit that seldom in advertising does a logo lend itself so well to meme generation.
Remember when McDonalds came under fire (has it been 20 years already?) for the McDonald-land characters (Hamburglar, Mayor McCheese, Grimace, etc.) they created in the 1970's to appeal to children. The GenX'ers/late Boomers that remember those ads are probably about their most important market segment right now. But McDonalds, it seems, exists almost on the same plane as tobacco companies nowadays. I think I'm going to call my lawyer today about possibly suing them for the emotional pain and suffering and lost wages resulting from the damages their product inflicted on my career as a male model. My middle age spread was caused by the Hamburglar's appeals to order supersize fries 35 years ago.
Do you think McDonalds or Burger King should share any blame for the health crisis this country currently faces for marketing their product to children, or were they simply raising public awareness that they offered a product that children were clamoring for already?