Well, do they? If you're like most people, your answer is probably for some things but not others.
In what cases does it matter to you?
- if you're at the grocery store and the store brand of canned green beans costs 2 cents less than Del Monte will you pay the extra two cents for Del Monte?
- a bottle of Heinz ketchup costs 20 cents more than a generic ketchup, would you pay the extra?
- you're low on gas and on one side of the street is a Shell station where it's $3.92 a gallon and on the other side is Gas-n-Go where it's $3.91; which do you choose?
- you owned a Ford Escort 25 years ago and had nothing but trouble with it. 25 years later you're deciding whether to choose between comparably priced economy car models made by Ford or Kia; do you allow your bad experiences with the Ford 25 years ago to sway your decision today?
- you've dealt with State Farm Insurance for the last 15 years and experienced no particular problems with claims. If Flo said you can save 3% if you buy insurance through her would you jump ship?
- a 40 of Mickey's Big Mouth costs $3.50, but a 40 of St. Ides costs $3.42 do you pay the extra 8 cents for the mellow taste of Mickeys? (or just go to the drug store across the street where a bottle of Robitussin DM goes for $3.95)?
For what products does a brand name make a difference to you?