A while back there was a business development lecture to about 1,000 of the top CEO's in the country. The topic of that part of the lecture was business leadership and the presenter asked by a show of hands how many people think that reading books on personal development and leadership or books focused on their particular industry would help their business? Almost every hand in the room when up. But when the author asked how many have read and finished, at least 2 books in those categories within the past 30 days, less than 10 hands stayed up.
10 years ago, I hated reading. There were so many better things to go. Play sports, hang out with friends, focus on the glowing box in my living room. But about 6 years ago, things started to shift. Partly because of hanging around very intelligent people like Maister, partly because I started to realize that I was living in an age that was full of information but limited in true understanding.
For the past few years, I have been trying to average about a book a week. I found that to be a good speed to allow me to not only read the book, but to actually study it, and find ways to effectively apply the information that I learned in it. But to do it, I made it a habit. I don't watch TV any more, and I read no less than an hour a day. I try to read a chapter from one book in the morning, a chapter from a second book at lunch, and a chapter from a 3rd book before bed.
What about you? How much to do read?