I recently renewed my subscription to This Old House magazine. (I know… shocking…) and I received a customer feedback e-mail asking me to rate their service and help them find ways to better serve their customers.
I always fill these out regardless if there is the potential to win a prize or not, in this case there was not. But one thing I always do is tell them both what I like best and things that I think that they can improve on, based on my opinions and experiences. I do the same thing with restaurants that have the evaluation form at the table or the back of the receipt, and will even call the manager over if I feel that the server did a great job. I know I have also expressed my concerns with customer service at some places in the past, and interestingly enough, these are the places that are the least likely to ask for feedback. It is amazing the number of places that want that type of feedback, but I fear that most people don’t offer it.
Do you provide feedback to businesses when asked? Do you contact the business when you have a complaint or a compliment?