I've read that while Black Friday has become an enormous deal as retailers register huge volumes of sales on that day, the practice itself may not be good overall for the industry, as many retailers place more and more eggs into that one basket. The ensuing feast or famine of the day results in increased stock volatility as earning projections for this critical quarter can fall prey consumer attitudes/whims existing at that particular day or even bad weather.
My mother - if you can imagine - used to enjoy Black Friday! She would get up at 5 a.m. (this was before all the midnight sales or god forbid opening on Thanksgiving itself) and plan out the sales she would hit. She'd always come back home grumbling, irritated and frustrated, but for whatever reason she claimed she enjoyed the 'thrill of the hunt'. I don't understand how a human being could enjoy being surrounded shoulder to shoulder with pushing and shoving self-centered frenzied jerks and then facing the dangerous, icy, crowded parking lots and snarled traffic for the privilege of spending money (albeit less money in many instances) but I guess whatever floats your boat.
I can certainly understand going to great lengths to save money if one has very little of it and grimly enduring the trials of Black Friday if one has no choice is quite understandable.....but can someone explain to me what could be 'enjoyable' about Black Friday? Seriously. Mom never could convey it, and I'm hoping someone here can.