I had a fascinating conversation with a college friend regarding personal marketing and the mighty on line profile. What sparked the conversation was a phase that I overheard while eating some post night meeting B-dubs. “Twitter is the new Facebook and text is the new e-mail.” Now this would normally not be much of a big deal, but I see people’s profile pages with all these links to other pages, some things that are cross linked, and Facebook posts written as #tweets.
My college friend said that it is shifting the way many people do business, notably with websites that are increasingly being popular like about.me, linkedin, mylife, and many others that can all be linked together. It has created a new form of personal marketing. Now, online profiles can showcase a person, their events, ideas, services, activities, and opportunities to work together on projects. He also pointed out that this is something that the Obama campaign did extremely well during this last election. Not only did he have several pages on several sites, he understood how to use search engines, twitter tags, and key words to his advantage.
He pointed out that many employers will do an online search to learn more about you than just what is on your résumé. I had to agree as we looked on line for Facebook or twitter accounts when we were looking to hire a new nanny.
What does your online profile say about you? Do you have multiple online profiles? What online profile sites do you use?