THE DISTRICT OF COLUMBIA
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IN THE MATTER OF: :
Capitol Gateway Overlay : Case No.
District Review at Square : 08-30
700, Lots 33, 802, 841, :
850, 857, 864, 865, 868, :
871, and 872 :
Thursday, January 29, 2009
COMMISSIONER TURNBULL: Yes. I
16 wonder if we could take a minute. I don't
17 think you've completed all of your
18 presentation regarding design elements.
19 There's one part which was a little
20 frightening which you haven't talked about.
21 I wonder if you could spend some time
22 talking about heroic graphics?
1 MR. HELLMUTH: Absolutely.
2 COMMISSIONER TURNBULL: You know,
3 we sometimes get a little intimidated by
4 large signs and things.
5 MR. HELLMUTH: Yes.
6 COMMISSIONER TURNBULL: That's
7 one of the questions.
8 MR. ANDRES: We have looked very
9 closely have Half Street in its entirely not
10 just our half of Half Street. But the
11 reality is is everybody has been focused on
12 this being the entertainment district. We
13 particularly anchored as a result of the
14 waterfront and the stadium and given that
15 the programming at the ground plane, the
16 ionic nature of what Half Street is going to
17 become and and has its relationship to M
18 Street and the stadium, it feels like the
19 opportunity for environmental graphics to
20 re-inenforce that this is a different place
21 without putting put a gigantic sign saying
22 you are here, you can do it through the
1 built environment, which is the corner
2 element at the office building, the towers
3 that Mr. Esocoff has created in the
4 residential buildings. And the ground plane
5 we're hoping that the retail will become a
6 very expressive three dimensional event that
7 will carry a certain amount of environmental
8 graphics and signing and signing and
10 We've also talked about doing
11 some digital boards or digital displays
12 similar to what you see here on the side of
13 Gallery Place. Again, those are for events
14 and for example if there's a ball game going
15 on you can have that. During the day you
16 could have news. There's opportunities to
17 have a whole variety of things happen there.
18 You could have almost a virtual experience.
19 You can be displaying, you know, an event in
20 some country and given the way technology is
21 somebody could be looking at you walking
22 down the street while you're looking at them
1 walking down the square is Moscow.
2 So it's a great opportunity to
3 keep people animated, active, fun, exciting.
4 And we feel that, you know, if we do it the
5 right way it can be very tasteful and not
6 feel too much Times Square, which I think is
7 kind of what I think people are probably
8 feeling, but I don't think that's what we're
9 trying to imply here.
COMMISSIONER MAY: Can you tell
16 me about the technology of some of the
17 heroic graphics? I don't like the term
18 "heroic graphics" because it makes it sound
19 inherently noble or something. But the
20 really the super graphics. I mean, are we
21 just talking about banners or are we talking
22 about projections? How does the image get up
2 MR. GOOCH: Sure. There's a
3 number of ways to do it, and we've worked
4 with the sign consultants, the one that
5 we're using for our Gallery Place project.
6 And it could be a number of technologies.
7 One technology that we've looked at which
8 could be appropriate for the corner screen
9 element on the office building would be a
10 metal mesh like you saw Mr. Hellmuth went
11 through earlier, possibly with LEDs embedded
12 in it so that you don't see the light on the
13 inside but you do see the light on the
14 outside. It allows for a lot of the LEDs
15 can be programmed. And I don't know if we
16 have a picture of one --