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Thread: You are where you live

  1. #1
    Cyburbia Administrator Dan's avatar
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    You are where you live

    http://yawyl.claritas.com . A description from about.com reads:

    In PRIZM, each ZIP Code is assigned one or several of sixty-two clusters, based on the shared socioeconomic characteristics of the area. The clusters each have snappy names and short one-line descriptions encompassing the key demographic for the cluster. These clusters "range" from #1 Blue Blood Estates (Elite, Super-Rich Families), the elite multi-millionaires at the top of the nation's economic hierarchy, to #62 Hard Scrabble (Older Families in Poor Isolated Areas), the poorest of the poor.
    The "cluster" names are fairly interesting -- New Ecotopia," "Shotguns and Pickups," "Norma Raeville" and "Southside City."

    I found a list of all 62 clusters at http://www.centrus.com/solutions/prizm.asp. I punched in my Zip code at http://yawyl.claritas.com, and the two top categories were "Kids and Cul De Sacs" and "Blue Chip Blues." The descriptions are:

    05 Kids & Cul-de-Sacs Upscale Suburban Families
    Close to "Executive Suites" and "Pools and Patios" on all affluence measures, Cluster 5 is ranked first of all 62 PRIZM clusters in married couples with children, and large, 4+ person families. Since "family" governs its lives and activities, "Kids and Cul-de-Sacs" is a noisy mix of bikes, dogs, carpools, and sports.
    Affluent (10) Age Groups: 35-44, 45-54 Dominant White, High Asian

    22 Blue-Chip Blues Upscale Blue-Collar Families
    For twenty years, Cluster 22 was one of the largest PRIZM Clusters. Dual income, high school-educated parents headed large suburban families, and topped the blue-collar ladder. During these two decades, their kids grew up and left, and blue-collar employment declined sharply. A smaller core remains, centered in the Great Lakes region.
    Middle (30) Age Groups: 35-44 , 45-54, 55-64 Dominant White
    My subdivision in Ocoee, Florida is definitely "Blue Chip Blue" -- large-ish houses, with lots of pickup trucks parked in the driveways. About half of my neighbors are skilled tradespeople, general contractors, jobsite supervisors and the like. New subdivisions near me are filling up with step-up houses selling for above-average prices; it's mostly families with kids.

    What about where you live? Do the results seem accurate?
    Growth for growth's sake is the ideology of the cancer cell. -- Edward Abbey

  2. #2
          Downtown's avatar
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    Our Albany Zip came up with:
    04 Pools & Patios Established Empty Nesters
    19 New Empty Nests
    22 Blue Chip Blues
    23 Upstarts and Senior
    35 Sunset City Blues

    Which is pretty accurate - our immediate neighborhood is retiree-s who have yet to move to Florida or a nursing home and the new very young families who are moving into the houses vacated by the original home builders (who HAVE moved to FL, or a nursing home.)

    My hometown, however, in super rural upstate NY:
    38 Middle America
    44 Shotguns and Pickups
    58 Blue Highways.

    SO ACCURATE!

    this is just such a cool site. Thanks Dan!

  3. #3
    Cyburbian Emeritus Chet's avatar
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    Wow! This is general but accurate!

    I reside on Milwaukee's near north side, and my zip code resulted in:

    26 Gray Collars Aging Couples in Inner Suburbs
    For almost two decades, we read about the decline of the Great Lakes industrial "Rust Belt". Decimated by foreign takeovers in the steel and automobile industries, the area lost a million jobs. Although most of the kids left, their highly skilled parents stayed, and are now benefiting from a major US industrial resurgence.
    Middle (42) Age Groups: 55-64, 65+ Mixed Ethnic Diversity

    29 Old Yankee Rows Empty-Nest, Middle-Class Families
    "Magnet" neighborhoods for recent Asian and Latin American immigrants and centered in the Northeast, Cluster 29 is the most multi-lingual Cluster in U2. Although it's five affluence rungs below "Big City Blend", Cluster 29 has the same white/blue-collar job mix, and tends toward singles living in multi-unit rentals.
    Middle (37) Age Groups: 25-34, 65+ Mixed Ethnic Diversity

    30 Mid-City Mix African-American Singles & Families
    Cluster 30 is in the seventh affluence decile, geographically-centered in the Northeast and Great Lakes regions. Similar to all U2's, Cluster 30 shows above-average ethnic diversity and a mix of white- and blue-collar employment. These neighborhoods are two-thirds black, who live in urban row-house fringes with high college enrollments.
    Middle (46) Age Groups: Under 24, 25-34, 35-44 Dominant Black

    45 Single City Blues Ethnically-Mixed Urban Singles
    Cluster 45 is found in most Eastern megacities, in the new West, and is third in the most singles in America. Often found near urban universities, Cluster 45 hosts a fair number of students. With very few children, it's a mixture of races, transients, and night trades, and is best described as a "poor man's Bohemia."
    Lower Middle (51) Age Groups: Under 24, 25-34, & 65+ Mixed, High Asian

    47 Inner Cities Inner City, Solo-Parent Families
    Concentrated in large Eastern cities and among America's poorest neighborhoods, Cluster 47 has twice the nation's unemployment; many residents are receiving public assistance. Eight out of ten households are African American and seven in ten households with children are single-parent families.
    Poor (61) Age Groups: Under 24, 25-34, 35-44 Dominant Black

    Tres' Cool!

  4. #4
    maudit anglais
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    It doesn't do Canada...

  5. #5

    Registered
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    Wow, this is pretty accurate, but it is so general it might describe anybody. Like the horoscopes

    6 Urban Gold Coast
    29 Old Yankee Rows
    30 Mid-City Mix
    31 Latino America
    46 Hispanic Mix


    32 Metro Singles
    46 Difficult Times
    41 Close-Knit Families
    45 Struggling Metro Mix
    36 Metro Mix

  6. #6
    Cyburbian
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    I would say mostly accurate, but not up to date. We are outside of Pittsburgh, and it lists Blue Chip Blues, Gray Collar, Middle America, Smalltown Downtown and New Empty Nests. It does not reflect the newer, expensive housing plans, though.

    I'm not sure that I want to "be where I live".

  7. #7
    Cyburbia Administrator Dan's avatar
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    Originally posted by Tranplanner
    It doesn't do Canada...
    Lemme' try some random postal code in, like, Mississauga ...

    16. Donuts n' Hockey Night In Canada
    23. Donuts n' Bollywood
    29. Donuts n' The CBC
    45. Donuts n' Brewer's Retail
    65. Poutine n' Gaulioses


    Growth for growth's sake is the ideology of the cancer cell. -- Edward Abbey

  8. #8
    maudit anglais
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    Bollywood? What the hell is that? and btw, Gaulioses are French from France cigarettes. Try Du Maurier or Player's.

  9. #9
    Corn Burning Fool giff57's avatar
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    You are where you live

    Here's mine

    16 Big Fish, Small Pond
    37 New Homesteaders
    52 Golden Ponds
    55 Mines & Mills
    56 Agri-Business

    Seems pretty accurate. Interesting

  10. #10
    Forums Administrator & Gallery Moderator NHPlanner's avatar
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    Where I work:

    14 Country Squires
    15 God's Country
    17 Greenbelt Families
    19 New Empty Nests
    32 Middleburg Managers

    Where I live:

    14 Country Squires
    16 Big Fish, Small Pond
    37 New Homesteaders
    52 Golden Ponds
    53 Rural Industria


    Not too far off from what I can tell.

  11. #11
    Cyburbian Emeritus Chet's avatar
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    Anyone care to guess El Guapo's???

    999 Inbreeding pyrotechnic hippies?
    1045 Refrigerators on porches?
    1046 Air Force Cadets Impregnating Locals?
    1112 Stills in swamps?

    C'mon El Guapo, we're drying to know....

  12. #12
    Cyburbian el Guapo's avatar
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    Ole'

    Where I am from:
    15 God's Country
    32 Middleburg Managers
    34 Starter Families
    35 Sunset City Blues
    37 New Homesteaders

    What is missing from the above description is:
    123 Uptight Mid-Level Army Officers in School
    124 Federal Prison Families Awaiting Spousal Release
    125 Guys I went to High School with that were supposed to be Golf Pros by now but are still driving the same piece of shit Camero they has back in 1981- Your Members Only jacket looks kind of pathetic now doesn't it Mr. Duran Duran.

    Sorry, I guess that one touched a nerve.

    Where I live now:
    35 Sunset City Blues
    39 Red, White & Blues - this fits my small block
    48 Smalltown Downtown
    49 Hometown Retired
    50 Family Scramble

    Where I want to live:
    978 Guys Welding Crap to 4x4's
    765 Waitin for the ATF to Encircle
    345 Home for Wayward Girls
    432 Eatin Sausage - Dying at 40
    347 Stripmalls with pawn shops
    167 Bassboatin' Bubbas on Ice!


    Bollywood is the Asian Indian term for their version of Hollywod in Bombay. It also could mean an Indian immigrant neighborhood.

    India produces more films than America yearly. Sadly, the Indian army always wins in these films, thus the Pakistani market is yet to be fully exploited.
    Last edited by el Guapo; 13 Feb 2002 at 8:10 PM.

  13. #13
    Cyburbia Administrator Dan's avatar
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    I'd post where I was from, but the neighborhood has changed so much from childhood, and I think the current "clusters" are a bit misleading -- 14215 includes the Snyder neighborhood in Amherst, which was (and still is, to the best of my knowledge), high end academia and somewhat old money. "Pools & Patios" and "Winner's Circle" would best describe them. I lived in Kensington, on the city side of the Buffalo/Amherst boundary. It used to be "Starter Families," "Blue Chip Blues" and "Hometown Retired." It still has "Hometown Retired," but the dominant groups are probably now "Inner Cities" and "Mid-City Mix." Just looking at the numbers alone doesn't reveal it, though -- that Zip covers a lot of people in a huge area.
    Growth for growth's sake is the ideology of the cancer cell. -- Edward Abbey

  14. #14
    Cyburbian Jen's avatar
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    41) Big Sky Families
    44) Shotguns and pickups
    55) Mines and Mills
    58) Blue Highways
    60) Back Country Folks

    Yup that's Belding, no wonder we're still considered outsiders; eccentric bourgeois with no familial bloodlines to neither the Spartans nor Wolverines.

  15. #15
    Cyburbian mike gurnee's avatar
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    not accurate to my town at all:
    16 Big Fish Small Pond
    37 New Homesteaders
    39 Red White & Blues
    55 Mines & Mills

    totally missed the recent Hispanics that comprise 30-50% of the population

  16. #16
    Member magmae's avatar
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    Albuquerque, New Mexico
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    Present and past

    Where I live now:
    (Boston's Mission Hill neighborhood)
    10 Bohemian Mix
    27 Urban Achievers
    30 Mid-City Mix
    46 Hispanic Mix
    47 Inner Cities

    Where I'm from:
    (Apex, NC)
    14 Country Squires
    15 God's Country
    17 Greenbelt Families
    19 New Empty Nests
    54 Norma Rae-Ville

  17. #17
    Member
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    Delmarva
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    Zipcode Demographics

    My Zip comes up with the following:

    21 Suburban Sprawl
    23 Upstarts & Seniors
    30 Mid-City Mix
    45 Single City Blues
    47 Inner Cities

    Considering that I'm just outside downtown, Suburban Sprawl seems out of place, and so are the purchasing decisions that go with it. This may explain why I get some of the telemarketing calls I do. They obviously have us confused with someone else.

    Claratis should consider the more descriptive:

    666 black leather and bandanas
    357 protected by S&W
    99 big dogs and bad cars
    911 covered in christmas lights

  18. #18
    6 Urban Gold Coast
    8 Young Literati
    10 Bohemian Mix
    27 Urban Achievers
    45 Single City Blues

    in other words:

    68102745 Yuppies

  19. #19
         
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    The results of my searches were spotty. Att the clusters for my present home zip were right on target. Where I work (downtown Tallahassee 32301) was a near miss. Almost no one lives in the zip but it adjoins the FSU campus and the African American concentration is just south of this zip. Both clusters were represented in 32301's list.

    I used to live out in the country in Crawfordville. Very few people there farm. They mostly drive to Tallahassee to work for the state. Or to work for firms that deal with the state. The growth down there has been very rapid over the lasr five years.

    I noticed that several other posters found the info to be dated. Are we changing/moving around so much that Claritis can't keep up. If so, is this a bad thing, a good thing or does it matter one whit?

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