Target is planning a "Super Target" as part of a big-box complex, along with a Publix supermarket and a Lowe's home-improvement store in Atlanta. The site is at an urban edge along a railroad corridor. North of the railroad are several late-19th and early 20th century neighborhoods that have gentrified. South of the railroad is a mix of neighborhoods, mostly minority, which are gentrifying (and changing racial composition) rapidly.
The site is currently a mix of light industrial and warehouse uses, and I think the retailers want to get in before the land price goes out of sight.
Some of the gentrified neighbors want to fight the re-zoning, but many of the lower- and middle-class neighbors are desperate for retail that offers choice and doesn't require a car. Should be interesting to see what develops!