Planning for very small towns

The wide open nature of your question should generate a very long thread. I have dozens of thoughts on the matter but I'll start with a couple of very basic observations.

The good news... you're in a small town... the bad news... you're in a small town.

Working through a concensus building process you can find out exactly what the community's priorities are. With 700 people this is easier than with 100,000 people where 99,950 of them will be silent. However, small town politics generally allows 3 or 4 people (you already know who they are) to derail good ideas.

The that will be set should be realistic both in terms of the cities means to make them happen or to accomodate the change once it occurs. Realistic small town plans will likely include basic service improvements (replacing or repair of aging facilities), neighborhood clean ups, dangerous structure demolition and increased enforcement of existing ordinances (cats and dogs, inoperable vehicles, vegetation control, refuse control, etc...).

Another difficulty IMHO is that there is no zoning authority for Texas Counties. There is no control just beyond your borders.

An argument I've used in the past is that you have to work to maintain the "status quo". If change is inevitable, than you have to work to stay the same, you have to change into what you already are to avoid changing into something else. Think of it like drifting with the current of a river. To maintain your position relative to the shore, you have to be going upstream as fast as the current is pushing you downstream. Status quo won't stay unless you work at it.

Another thing that can scare very small communities is that "the plan" is too big, too complex for them. You can scale a plan so that it coordinates actions that are in proportion to your community, so each action is something comfortable to your community, something congruent with the status quo. The plan doesn't have to introduce "strange" elements and actions to the community. Try to focus on coordinating what you already do for maximum effect.

I work for a town with 5k year round, so not as small but it's New England, so it's really small...

well, at least you can get to know your audience - you might want to start out just by simply meeting everyone - pot lucks, door to door, open house, whatever it takes - informal conversations have often brought me the best information - people are more relaxed and insightful over a cup of coffee

you can find out why they shot things down in the past so you won't do the same thing - you also need to find out why people are leaving (though it's likely why anyone leaves a town, jobs, education, etc.)

you have time, it doesn't sound like you have any emergencies to deal with so just blend in with the people and gradually you will figure out what they want

keep us posted and good luck!!!!

I would start by showing the trend in population from census data. Make simple graphs/charts on excel showing the decline in population. This should be easily understood by anyone above a 5th grade math level.
I concur with Joe's recommendation about the master plan, although it is over 25 years old, the data may need updated. If you could update the important parts of that data in-house or thru a consultant, that could also be valuable to your council.
What are your town's strengths (what do they do well)? Services? Businesses? Parks? Those items you want to strive to keep at a high level.
Whatever will make you "stand out" will keep and draw more residents to your town - if that is your goal.
I am assuming you are looking for low-cost improvements, do alot of grant-hunting (state, federal, for funding that applies to towns your size. Any money you can get for free is a bonus.
Subcommittes with nay-sayers focusing on specific items may also help (parks improvement, downtown improvement, neighborhood improvement, business development, etc) the local economy would also be a good start. Assign key staff members to these committes who can actually make these things happen.
If you don't have good staff that can make improvements happen or don't "buy into" these ideas, that is a another animal. You may need to give a "pep talk" to staffers to get them on board first. Address those who don't want to buy into your ideas and see their concerns.
Good luck, it sounds like a challenging job ahead of you.

These are all wonderful suggestions and I look forward to hearing many more of them. I have found that there are several reasons for the outflow of residents from our town, among them are the school system that has been moving in a downhill direction for the past few years, along with the lack of amenities like having all the streets in town paved, park upkeep, etc.. The main problem that I've found so far is that about 20 years ago this city was having to borrow money to fund its day to day operations and the city council of today is still somewhat gun shy about expenditures because of that. Parks are the mayor's pet project and I'm doing my best right now to make updates to the parks and draft a parks plan for the city in order to better utilize the one city park and the now defunct little league field as well as address future needs. Beyond this I'm trying to address things like a lack of water rate increases in the last 25 years along with a break even mentality on other city services billing. The greatest challenge at the current moment is that the city council is afraid that more people will begin to leave if they update their service rates. It's a long road ahead, and I'm trying to baby step this city into the future so it doesn't get ahead of itself and fall into a big hole. As far as service, retail, or industry, there is a cotton gin. Nothing more. And a severe lack of available housing that is up to code and standards of living. Those are changes that I trully hope to address over the next year with both code enforcement efforts and development of an incentive plan for new businesses. Thanks for the advice and keep it coming. I'm gonna need it.

wait a second, did you say you have a mayor? :-c

700 people with a mayoral form of government?:-o

wow

yes, baby steps!

yep. very scary.

Oooh, what a great and true statement. The question to ask yourself then becomes how do we remain the same?? (if that's the goal here) What are the important things that the community wants to maintain?

And remember, your comprehensive/master plan doesn't need to be in one consise document. It can be the 25 year old MP, with adendums and other related documents or studies.

Also, what is the acreage of this town/city? If it's an ag community, are the farmers raising junior farmers or are the kids all leaving? Are people being bought out or or they just letting property go for taxes?
The questions may be: What's happening? Why? And what do we think about that? to start.

If you want some assistance drafting a new plan, etc., I'd strongly suggest you contact the planning departments at University of Texas and Texas A&M. They have graduate programs that go out to small towns, often with high poverty levels and major infrastructure issues, and help them put together a plan of action for free.

For the substandard housing, you need to get in touch with the Texas Office of Rural Community Affairs and the Texas Department of Housing and Community Affairs. They have a bunch of grant money available through Community Development Block Grant and HOME Investment Partnership programs that can be used for rehabilitation and new construction. There's also some park grants available out there (I think through Parks & Wildlife Department)--you can contact Bulverde, TX for information about that grant.

Wilson is reasonably close to Lubbock... for economic development you should look for ways to take advantage of that. Also, you could look in Lubbock to see if any Community Development Corporations or other non-profits are interested in expanding their area of work to Wilson.

Also, talk to your state congressional rep and state congressional senator... You'd be amazed at the strings they can pull to help you out--especially with that classic West Texas good ol' boy network.

Check out TJPDC.org, in their resource section there is a Design Manual for Small Towns. The design aspects you know, but what may be useful is the manner in which it is presented. It is very simple to understand and could be a good resource to help local officials learn.. The trick of course is to somehow allow them to believe they found it on their own and they aren't actually learning anything. In my small town I find that people love two things, griping, which can be very useful, and food. Food is the most important way to bring small towns together, because while they may be small there are still cliques and divisions that can be erased with good BBQ. It sounds simplistic, but that is the point and it will bring more people out and togther than anything I know. The non-profit I work for is going to try and go the next step with this resource tjpdc started and actually expand into neighborhood design and provide actual code language written and ready to go. All you need is one advocate that everyone either likes or needs. In our town it was a mortgage lender that everyone trusts and needs, and he had an interest in revitalization and he was comfortable speaking before groups and always in a friendly and respectful wway no matter how sticky the situation. Let that person sell your new ideas, work with them and think in terms of facilitating rather than leading. You may not be able to actually change anything big, but you could help improve the quality of life. I suspect their are plenty out there willing to participate, but they won't be at any meetings and they haven't been vocal for years. Long time residents who support your efforts will start showing up. (especially if there's food).-

I love small towns, but working in them is a challenge. Find out what the utlity rates are in other towns to combat the fear that people will leave because of that. It costs a lot to move and it would have to be a very large difference to make people leave.

It is all about the amenities, people live where things are nice and are more apt to move because the infrastructure is crap than having to pay a few extra bucks. If you can get people to attend, (it may involve free food) a public meeting where your citizens can tell your electeds what they would like to see happen in the next few years can be helpful.

Ha, the first town I worked in (for free) had a mayoral form of government and a population of <200. The plan was pretty basic, and being my first probably not of the highest quality, however, it sits on a library shelf never to see the light of day again. I think the Council there was looking for a document that validated their poorly thought-out utility expansion and when they got something that said the very opposite they decided it wasn't worth a second look. So tread carefully, and get to know your audience before you proceed.

In other small towns I've found that doing a basic asset profile/ needs assessment that involves the community helps smooth things over in the beginning.

My advice is to foster a sense of buy-in. But first you need to see if you can convince these folks that there is a problem. If they don't see a problem then you can pretty much forget everything else. If you can get them to see the problem then you need to get them to come up with the plan (with your expert guidance, of course).

For example, here in Clearwater, FL we worked on a downtown design guideline document. We formed a steering committee made up of representatives of every downtown organization, some business owners, residents and a City Commissioner. We then brought the document, section by section as we (and I mean the collective "we") wrote it. Because we had complete buy-in from all the affected parties there was "0" opposition and almost no discussion at the public meetings. This is because the people that would normally oppose the plan helped write the thing and the Commission saw and approved the plan section by section in easy to read and digest chunks so when we got to the end with a decent sized document everyone had already seen everything and had a say in it's creation - no opposition.

Of course, there was agreement that there was a problem in the first place and that there was a need for design guidelines.....

have you looked at Tom Daniels, "Small Town Planning Handbook". It has some interested insights which may help your cause. It is layed out (as are all his books) in a very textbook fashion (in fact he is a prof. at UPenn). Hope it helps...

I agree with some of the others. Since it is a small town, you have the opportunity to get to know these people....and you should.

By allowing them to get to know you - they will trust you more and will be more likely to help you fight for the change that is needed.

Also, IMHO, a plan should constantly be reviewed and updated (an "evergreen" document). It should not be something you write and stick in a drawer...that's for the last will and testament.

I agree with the suggestion to tap into state resources, and want to add that the Texas Department of Agriculture-Rural Economic Development Office has some great resources for small communities.

I don't know if you have any historic buildings in your downtown, but you may also want to look into the grant programs offered by the Texas Historical Commission - I seem to remember sending something out to our members about this just a couple of weeks ago.

I work for a non-profit association that works with downtown professionals from across the state and a lot of our members are from smaller communities. Contact me offline at if you'd like more information.

All the best,
Catherine Sak

Does anyone know of a QUICK way to estimate potential commercial area based upon population or number of residents?

Standard practice in the "reality-based" planning I do. Reference the Economic Census and consumer expenditures publications from the census bureau. You can derive averages for household expenditires and average sales per square foot in the state. You may want to tweak these based on local demographic characteristics to get numbers you feel are comfortable.

I usually let the committee or public do the next part. Provide an overview of the area you are planning. Talk about the population, market potential, traffic patterns, and competing sites. Go over the various things we spend money on, like cars, groceries, etc. Ask the committee members or public to then estimate how much of the market potential in the area they think can be captured on-site, versus what people will travel elsewhere to buy. It surprises me, but in most places, people have a pretty good sense that the district may support a grocery, but not a discount store, or that it may attract a pharmacy but not an auto dealer. Anyway, then you can average the results or provide a range, and estimate the square footage that should be accommodated. I'll usually go the next step, then, to actually plan a couple alternatives for a site (i.e., strip center, town center) using the square footage expected.

Example: The community has a pretty typical demographic for the state. Household spending on the categories selected is $23,350, and average sales per square foot in the state are $264. The expected number of households in the trade area is between 6000 and 7000. The results from the survey came back that people thought the neighborhood might capture from 7 to 50 percent of the total spending, but averaged 20 percent. This came out to $30-35 million in total spending. At $264 per square foot, the neighborhood commercial center should be designed for 114,000 to 133,000 square feet of space.

My only advice would be to get to know as many of the 700 people as possible and gain their trust. Spent some time in the local bar, cruise the ranches, get your hands dirty.

Here in Maryland, State Planning Department embarking on process to develop State Development Plan (SDP), like NJ, RI and others have completed. I am looking for examples, guidance for inclusion of a a rural development element within the proposed SDP.

dmj