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Depending on how much data you need and how often you use it, it might be worthwhile to look into a subscription to ArcGIS Online and/or Business Analyst Online. It's much less expensive than a full ESRI Business Analyst license and comes pre-loaded with the Census data as well as ESRI's demographic estimates and forecasts so you can define your own geographies to get demographic data for whatever sized-population you need. ESRI charges "credits" to actually run reports with the data but those credits come out of your annual subscription allotment. If the ArcGIS Online or Business Analyst Online subscriptions are too expensive for your municipality, ESRI also allows you to partner with other entities to share the license. I work for a county and we have our own license but there are a bunch of cities and townships in our county who also have bought in and have access to the information themselves.