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Why not simply "professionial service?" If you need more detail, check out "Zoning Gets Under Your Skin" (APA Zoning News, April 1998) and "Zoning and Development Definitions" (Zoning News, August 1999)
I work as a planner with the Committee of Adjustment for the City of Toronto. If my memory serves me right we consider places of alternative medicine to be a "Personal Service Shop" as they are not considered registered medical facilities and would not be considered a "Health Spa Facility"