Fact: Apple will NOT have difficulty recruiting if it goes ahead with Jobs' design for its new HQ.
I find it hilarious that PI is directing such vicious criticism at a project that'll create 5,000 quality US new jobs plus retain 7,000 more in this environment in an almost totally offgrid, low energy footprint, highly carbon-efficient building. And all this by the beginning of 2015. Frankly, this "slavish" (I would even call it religious) devotion to the strictest definitions and application of Orthodox NU evokes, in my mind, Eric Cantor's dogmatic, singular devotion to tax cuts. It's nonsensical, doctrinaire inflexibility.
IMO, there are good applications of NU, mostly residential in nature and bias. Those that center around employment program and the higher end of the transect so to speak have been less sucessful than residential projects at the middle of their transect. Again, I find San Diego's Uptown District inspired, even if the retail wasn't nearly as successful as it was intended (what retail ever is?). San Francisco's Marina redevelopments seem to be reasonably successful, and there are some decently done TODs in Portland, San Diego, Dallas, the Bay Area (mostly East Bay and San Mateo), and Victoria and Vancouver. Based on these, I have recommended - even designed - NU-based approaches to projects where appropriate.. but only where appropriate and where supportable. I will also state that mere evidence that residential NU projects had higher selling prices in a real estate bubble doesn't work for me for any number of reasons.
Other explicitly NU TOD projects with any real operating track record have, however, fallen well short of their stated intentions, and failed to change transit and other alternative transportation behavior materially - their declared purpose (the big, oft-quoted San Jose, Los Angeles, Atlanta, Boston and Denver projects come to mind, as well as virtually all of the NJ, PA and FL TODs). Observe the near-total failure that is Secaucus. Overall, the clear "successes" remain few and far between, suggesting to me that the doctrine needs to be revisited and reassessed for some major tweaking.
In my practice and approach, results can only be measured by real, validatable performance - as measured by hard numbers, after the projects are built and people are living and working in them. Intentions count for zilch. Until one can cite real life examples of success, you really don't have much a of a leg to stand on. PI tried to claim on another thread that railed transit pays for itself by citing the controversial business plan for an unbuilt project that likely will remain unbuilt. This just doesn't work. Not to boast, but from things he's said here I honestly believe that I know more numbers about the performance of various BUILT New Urbanist projects that illustrate "success" to whatever measure, than he does, and, for the most part, I'm not even an NUist. Far from it. To be blunt, somebody needs seriously to one's own homework, not spout ad verbatim tracts straight out of DPZ's marketing department.
If one thinks this project is nonsense, I suggest showing us where alternatives (for tech offices) have worked well following your own rules for how you think projects should be done, giving us the numbers, if you will, and COMPARE those numbers to comparable figures for other approaches not your own. Show us NU tech parks and quantify the outcomes competitively in terms of sustainable performance and transit/alternative transport use. Or even show us how these approaches can create or keep more jobs than the alternative, despite their often higher costs for the developers and companies involved. Until he can do that, put me in the dubious camp with regard to virtually anything PI cares to say on the subject of planning.