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Grocery store rural market criteria

SGB

Cyburbian
Messages
3,386
Points
27
Does anyone have any experience w/ recruiting grocery stores (independant or chain) to small rural communities in the northeastern U.S.?

I'm particularly interested in learning what specific market criteria groceries look for in a region, such as population, median & per capita income, etc....

Subject town has a population of 10,300 and is seeking a second grocery store.
 

Cardinal

Cyburbian
Messages
10,069
Points
34
For a community of 10,000, recruiting a second grocery store may not be easy. Two key considerations are what competition may be in adjacent communities, and how big a population lives in the market, outside of the city itself. Define the trade area and then spend $100-150 on some market demographics from CACI.

Many of the grocery chains have a rural format store, which is often somewhat similar to their inner-city format. I am not familiar with the chains in the northeast, but here in the Midwest, I would probably look to Piggly-Wiggly and Sav-A-Lot. Regardless, contact the territory representatives from the chains and they will likely tell you what they need in a site.
 

Chet

Cyburbian Emeritus
Messages
10,589
Points
34
Some larger franchises will go so far as to post their location and / or franchising requirements on their web sites. Pick a few prominant firms from youir part of the country and start Googling for their corporate web presence.
 
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