I wonder what TV commercials in South Africa are like. Their white population is in the minority, but they still posess the vast bulk of that nation's wealth. If black South Africans were writing the commercials, would they use classical music and pretentious narration, in a stereotypical appeal to their white audience?El Guapo wrote in http://www.cyburbia.org/forums/showthread.php?s=&threadid=1046 :
Speaking of: Is there anyone out there that doesn't think McDonald’s and Burger King’s commercials targeting blacks are anything but the most stereotypical "hip hop" embarrassing crap? If I was black I think I'd be raising hell - those commercials are insulting and play upon some and maybe even reinforce some bad stereotypes.
Yeah, I've seen the BK commercials -- always old school East Coast style rap (a bit less threatening than West Coast), blacks jumping and dancing behind the counter and jumping around the store, and so on. I'm sorry -- I've been to tons of black-owned, primarily black-patronized restaurants, and although there's a bit more friendly interaction between customers and staff, nobody's rappin' or jumping around. I've seen the occasional black woman "step" while they're waiting in line at a fast food joint, but that's about it.
What would be an interesting study is comparing commercials aimed at the Hispanic market in the U.S., versus those in Mexico. On Mexican TV, every commercial included the words "todo la familia" or "para la familia" - it became something of an inside joke among my friends when I lived in New Mexico. "Bacardi -- para la familia." Do commercials aimed at Hispanics in the US use the same "la familia" marketing theme, or do they depict lowriders, chollo wear and stereotypical fiestas? Me thinks the former.