I've always been a sucker for well crafted marketing(as opposed to in-your-face-mountainDewd/herbal essence stuff), and tend to frequent establishments or buy products from companies that actually get creative with ads. Though I haven't bought one yet, Volkswagon has always been at the top of my list for how they advertise. After seeing thsi webpage, its obvious that they've ALWAYS been that way too. Quirky, irreverant, funny, tounge-in-cheek. Thier advertising agency(ies) are most definitely at the top of thier game.