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regulating design of pole signs

Suburb Repairman

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I could use some help here...

We're in the process of re-writing our sign ordinance and have come up with a few issues regarding pole signs. Our city has lengthy frontage on a 70mph freeway. Currently, we allow only monument signs. We've had some justified complaints from business owners that having monument signs block each other when several are in a row. They don't want to lose aesthetics, but would like the option for some pole signs along the freeway with restrictions. Does anyone have any experience in restricting materials or designs of pole signs? This is only for the highway, not the other arterials in the city. I would prefer to keep just monument signs, but if we can put together a good set of restrictions for pole signs, perhaps I can sleep at night.
 

BKM

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There are pole wraps that can be installed to make the signs more architectural in character. Even in the freeway signage areas, we require a decorative pole wrap as a matter of policy.

Also: push for single poles.
 

Cardinal

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I am wondering why people need to see the signs from the 70 mph freeway. I assume you have a frontage road system? Or are these signs at the backs of the buildings. Frankly, I would not encourage people who are driving fast to read signs instead of pay attention to their driving.
 

Suburb Repairman

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Thanks everyone! Yup. We've got damn frontage roads-gotta love Texas! ;) I've tried the "people should not read signs at 70mph" arguement as well as the "if their going 70mph, by the time they read the sign they've already passed the exit" arguement. My comments have fallen on deaf ears, with the exception of the City Admin. I like the idea about pole wraps and I would definitely prefer single-pole signs.
 
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