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Because the men will still want to win, even if they play in thier skivies. So do women really want to watch an hour and a half of beer commercials and football. Watch another 15 minutes of naked rugby, and then another hour and a half of football and beer commercials?
On the other hand, we men don't even care if they are playing or just jumping up and down in place. As long as the chicks are nearly naked, we will be glued to the sets mesmerized