The City of Aspen has come under a lot of fire from Businesses that their sign regulations are too restrictive and do not allow businesses to be creative and/or promote their businesses effectively. I have found that in some of the shopping corridors in downtown some signs promoting businesses are illegible within 100 feet of their business, while other signs of the same size have different designs that are recognizable from a couple blocks away. This may seem contradictory but I feel one reason that some businesses are hurt by the regulations is by poor design of their sign, not by the restrictions the city has placed on their signage. Going back to the example of sign visibility, their is a North Face Store in town that has an exterior sign that is visible from a few blocks away, but I feel the reason for this is the familiarly of the logo and due to their simple design they are able to be more visible on a smaller sign (see pictures posted under my personal photos http://www.cyburbia.org/gallery/). Has anyone worked with this issue and seen some of the same issues and contradictories as I have? On one hand I feel that the city may be able to relax some of their restrictions to allow for some more creative signage that would make business more visible, however, after looking at other similar tourist cities regulations, ours are not as restrictive as the businesses lead us to believe. I have a table of our commercial signage regulations attached to this post.
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